I remember a few years back when someone asked me what I did for a living and I told them I have an online business. “No,” they said, “I mean full time, like a real job!”
That comment, as much as it hurt, hit the nail on the head, and got me thinking about what I was actually doing. My online business wasn’t thriving, not like it should have been, and as hard as it was to admit, the truth was I wasn’t committed to it, I was treating it like a hobby.
If you look at online entrepreneurs, all they have is their laptop, an internet connection and an idea. But they do a few things differently.
I do things differently, based on a few suggestions I received from successful online business owners.
1. Show Up
This sounds so obvious, but one of the most important ways for you to stay committed to your business is by showing up, like you would if you were running a traditional company. Arrive at work, stay there and leave when you’re done.
2. Focus on Your Business
To be focused is to know who you want to serve, what you want to serve and how you will add value to their lives. Occasionally I’ve looked at a company and wondered how they make any money and then realize they are filling a need and they’re adding value to their customers’ lives.
3. Create Quality Content and Get it Out There
You need to have content on your site that keeps people coming back for more and they must want to share it and pass it on. Include industry tips, comments and interaction and always remain true to your brand, from the style and tone and your service.
These are the most basic steps you can incorporate. Check back for the most important steps that will turn your online business into a huge success. (See what I did there?)